The Jobs To Be Done Playbook - Align your Markets , Organisations & Strategy around Customer Needs - Jim Kalbach
ISBN: 978-1-933820-68-2I would argue that this book is a
must read, especially if you are working as a Business Architect or Business Analyst, as it provides some great tools with worked examples for approaching business
needs and requirements capture with the focus on the Job.
At the heart of the Jobs To Be Done (JTBD) approach
is the focus on people’s objectives and associated outcomes, independent of the
means used to realize and achieve them.
The
essence of JTBD: focus on the outcome, not the technology. [p4].
The core principles of JTBD are listed with some context in the first few pages of the book – below are the principles listed;
- People employ products & services to get their job done, not to interact with your organization [p8]
- Jobs are stable over time, even as technology changes [p9]
- People seek services that enable the, to get more of their job done quicker and easier[p9]
- Making the job the unit of analysis makes innovation more predictable [p10]
- JTBD isn’t limited to one discipline: it’s a way of seeing that can be applied throughout an organisation [p10]
The book provides some great images, tables and case studies which would require a longer blog to outline the key snippets. Below is a image from the book highlighting an example of some showing typical content.
This book is for a specific audience and references quite a lot of 3rd party material which is worth visiting - If you are involved in Business Architecture, Systems Analysis, Design or Requirements capture then its one worth having a look at.
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