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Buy, Hold, and Sell!: The Investment Strategy that Could Save You from the Next Market Crash - Ken Moraif

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ISBN :  978-1-118-95149-1 Verdict :    👍👍   👍   Recently, whilst working on an consultancy assignment, I was asked by the CIO to classify the application estate using a ’Buy ,Sell Hold’  set of tags, so  when I saw this book I thought it would make for a  good read and I was not disappointed. The book provides great value . For me it provided quite a lot to consider especially as I am of the age where I am considering my retirement options. In this book Ken sets the context  in Chapter 1 where he starts with “ You can’t take the risks you did when you were younger. You’re not in the game for growth anymore; you’re in the game to protect your principal ” p3) and continues to follows this through.   The following quotes from the book got my highlighter to pause and think.; When you have a strategy, you can make a plan without being driven by your emotions – p81 As investors, we have to distinguish the battle from the war and make sure we don’t deplete our resources to the point