The Jobs To Be Done Playbook - Align your Markets , Organisations & Strategy around Customer Needs - Jim Kalbach
I SBN: 978-1-933820-68-2 Verdict : 👍👍 I would argue that this book is a must read, especially if you are working as a Business Architect or Business Analyst, as it provides some great tools with worked examples for approaching business needs and requirements capture with the focus on the Job. At the heart of the Jobs To Be Done ( JTBD ) approach is the focus on people’s objectives and associated outcomes, independent of the means used to realize and achieve them. The essence of JTBD: focus on the outcome, not the technology. [p4]. The core principles of JTBD are listed with some context in the first few pages of the book – below are the principles listed; People employ products & services to get their job done, not to interact with your organization [p8] Jobs are stable over time, even as technology changes [p9] People seek services that enable the, to get more of their job done quicker and easier[p9] Making the job the unit of analysis makes innovation more pr